Offering Free Trials and Promotions: Billing Tips for SaaS Growth

Free trials and limited-time offers are powerful ways to grow your SaaS business—especially in competitive markets like Egypt, UAE, and Saudi Arabia. But they also need to be managed carefully to avoid lost revenue or billing errors.
With ZgCodes, you can launch and control trial offers, promo codes, and discounts in a few clicks.

 

1. Why Free Trials Work for SaaS in MENA

Users in MENA tend to:

Try before they buy

Hesitate with recurring payments

Prefer localized, transparent offers

Free trials let users experience value without risk, helping increase paid conversions and customer lifetime value.

✅ Especially important for B2B or subscription tools.

 

2. ZgCodes Trial Setup Options

Inside ZgCodes, you can:

Offer trials for 7, 14, or 30 days

Enable trial with or without credit card

Automatically convert to paid plans

Trigger emails before trial ends

You can apply this globally or per pricing tier.

 

3. Creating Promo Codes and Discount Offers

With ZgCodes' promo tools, you can:

Generate coupon codes (manual or auto-applied)

Offer percentage or fixed discounts

Set start/end dates

Limit to first X users or regions

🎯 Ideal for launching in Egypt during Ramadan or for GCC users during national holidays.

 

4. Smart Billing After Trial Ends

ZgCodes handles all transitions:

Sends reminders before the trial ends

Automatically charges users if card is on file

Downgrades or pauses access if no payment

🔁 You stay focused on growth—ZgCodes handles the logic.

 

5. Tips to Increase Trial Conversions

Show value early in the trial (onboarding emails)

Use a countdown timer in the dashboard

Let users upgrade manually at any time

Offer "extended trials" via email for inactive users

Track which promo codes generate the most signups

📈 Combine ZgCodes billing with marketing insights for the best results.

 

6. Localize Your Offers for Better Engagement

Use Arabic coupon codes (optional)

Promote EGP discounts for Egyptian startups

Offer “First 3 months free” for GCC B2B plans

Mention tax-inclusive pricing

🧩 The more local and clear, the better the conversion.

 

Conclusion

Free trials and smart promotions are essential growth tools for any SaaS in the MENA region. With ZgCodes, you get built-in tools to launch, track, and manage them—without coding or third-party apps.

👉 Start offering smarter trials and deals with ZgCodes today.