Your email campaign won’t generate leads if it never lands in the inbox. In MENA, where trust and personalization are key, email deliverability can make or break your SaaS marketing success.

ZgCodes helps you send smarter, cleaner, and more effective emails. Let’s go through top tips to ensure your emails are not only sent—but seen.

1. Start with a Verified Domain and Branded Email

✔️ Use [email protected] — not a free Gmail or Yahoo address
✔️ Set up proper DNS records:

SPF

DKIM

DMARC

📬 ZgCodes makes it easy to configure and verify these records with your domain provider.

2. Segment Your MENA Audience

Don’t blast the same message to everyone. Instead:

Segment by country (Egypt, UAE, Saudi, etc.)

Segment by language (Arabic/English)

Segment by behavior (trial, active user, inactive)

🎯 Targeted emails perform better and are less likely to be flagged as spam.

3. Keep a Clean Email List

💡 Regularly clean your list to remove:

Bounced emails

Inactive subscribers

Unsubscribed users

ZgCodes tracks bounce rates and makes cleanup easy with integrated tools.

4. Use Double Opt-In

Especially important in MENA to ensure:

The user really wants your emails

You’re protected from spam complaints

Your domain reputation stays high

🔐 ZgCodes supports double opt-in email forms by default.

5. Avoid Spam Trigger Words in Arabic & English

🚫 Words like “free,” “discount,” “urgent,” or “limited time” (in both Arabic and English) can reduce deliverability.
✅ Use professional, benefit-driven language relevant to SaaS.

6. Send Consistently, But Not Excessively

Too many emails = unsubscribes and spam flags.
📅 Create a reliable schedule:

Weekly product updates

Monthly newsletters

Triggered support or onboarding emails

ZgCodes has automated scheduling and drip campaigns to handle this easily.

7. Use Text & HTML in Balance

Some email clients in MENA (especially older government or corporate systems) block heavily visual emails.
✅ Always include a plain-text version.
✅ Avoid excessive images or animations.

8. Monitor Your Reputation & Open Rates

ZgCodes provides:

Deliverability reports

Open/click metrics

Spam complaint tracking

📈 Keep an eye on your reputation score and adjust your strategy accordingly.

Conclusion

Email deliverability is more than a technical issue—it's a trust issue. And in the MENA SaaS space, trust means everything.
ZgCodes gives your emails the infrastructure and strategy to land in the inbox and win the client.

👉 Ready to level up your SaaS email marketing? Start with deliverability tools built into ZgCodes.